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KMID : 0604520060320040283
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Journal of the Society of Cosmetic Scientists of Korea
2006 Volume.32 No. 4 p.283 ~ p.298
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A Study on the Propensity to Consume Oriental Herbal Cosmetics
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Choi Yoon-Jung
Kim Ju Duck
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Abstract
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The domestic market of oriental herbal cosmetics has rapidly grown in the last few years. In this study, we investigated female consumers’’ cosmetics-buying behavior to know their appreciation of oriental herbal cosmetics. We also tried to deduce the strategies for growth and development of the oriental herbal cosmetics market in the future. A survey was conducted with women ranging in age from 20 to 50, who resided in Seoul; a total of 400 questionnaires were distributed and then 344 copies of those. were collected and analyzed statistically. This study provides basic information about the present status of oriental herbal cosmetics market and the real state of the cosmetic consumption. The consumers needs identified in this study, provides basic data in setting a marketing strategy for the oriental herbal cosmetics market.
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KEYWORD
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oriental herbal cosmetics, marketing factors, cosmetics-buying behavior
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